brainstorm > draw > discuss > repeat
My favorite type of work involves breaking down a fuzzy, complicated problem into needs and interactions. I love thinking about people and how they use things.
When challenged with a new problem I am most comfortable in the ideation and clarification part of the process, often asking myself Who is this for? What do they need? I enjoy finding connections between new technology and opportunities, or shaping behavior by creating the right interaction.
After years of creative work I carry a sketchbook everywhere and use drawings to understand a process.
I take time to brainstorm. Sometimes the best ideas come to you while washing the dishes! Once I have a concept I do the research and sketch it out, then find people to discuss it with.
Only by talking to other people can I get the answers to: Am I solving the right problem? and Is this the best solution?
I find myself not fixating on my first ideas. The thrill is in the finding the best solution for the problem, or being able to reframe the problem to understand it better.
Some of the best advice I've gotten since going back to school? Stay curious, be a good listener, and have a beginner's mind.